Autodesk University
Role: Creative Direction, Campaign Development, Experiential Design, Presentation Design, Print Design, Live Event Production, Video Production, Motion Graphics
The Autodesk University Visual Identity System
The event design system applies core elements of the Autodesk brand, including color, typography, and the Autodesk symbol, alongside two event-specific visual treatments: The Window and The Thread. Used in a hybrid approach across the participant journey, The Window appears more in pre-event communications, while The Thread is emphasized onsite and after the event. Developed in close partnership with Sparks, the system creates a cohesive and impactful visual experience across every touchpoint.
Campaigning For What’s Next
Bringing AU To Life
In the lead-up to Autodesk University, I teamed up with brand, copy, and production to launch a global campaign that sparked momentum, drove signups, and rallied our community of innovators. We brought bold storytelling to life across digital, social, and partner channels. Each touchpoint captured the spirit of AU and spotlighted the people shaping the future of design and make.
Building An Experience
Immersive By Design
For Autodesk University, I led creative for the Construction and Industrial verticals in partnership with the agency Sparks and Autodesk’s brand team. We produced over 1,000 print assets across formats and tight deadlines, while I filled creative gaps and elevated the experience across channels.
From social media and keynotes to motion graphics and large-scale installations, I delivered hands-on creative for a bold, city-wide takeover of San Diego and its event center.
