PAC-12 FOOTBALL

Pac-12 football image campaign - Time Will Tell.

We brought the Pac-12 football season to life with Time Will Tell, a high-energy campaign created in partnership with Charlie Co. Built around rhythm and repetition, the work featured a two-day shoot with 24 athletes and 2 actors in 12 uniforms, capturing synchronized movements for a dynamic series of spots. The campaign included an anthem, team edits, a promo toolkit, and supporting assets.