Autodesk Brand Refresh
Role: Creative Direction, Strategic Thinking, Scalable Design Systems, Global Brand Architecture.
A New Chapter For Autodesk
Autodesk’s refreshed global brand brings a bold, colorful energy to how it shares who it is, what it does, and why it matters. Designed to be clearer and more human, the new identity captures an optimistic spirit and helps the brand stand out. What follows is a simple, memorable way to tell the Autodesk story.
Brand Identity
A Self Serving Layout System
Built with design thinking, the system provides a robust foundation that bridges the gap between creative vision and practical application. It serves as the cornerstone of the brand experience, empowering anyone to create on-brand materials with confidence and ease.
