Autodesk Brand Identity
Role: Creative Direction, Design Lead, Scalable Systems, Brand Architecture
The Challenge: A Self Serving Layout System
As Autodesk grew through acquisitions, its brand became fragmented. Teams used different styles, channels lacked cohesion, and standards varied across regions, slowing production and weakening consistency. The challenge was to create a scalable brand system that could unify this complexity across digital, print, and events. I led the strategy and execution in partnership with Giant Spoon, building a system grounded in design thinking that empowered teams to produce self-serving, on-brand materials with confidence. This approach saved designers hundreds of hours and allowed them to focus on more impactful creative initiatives that advanced the brand.
Flexible By Design
Approach: Structured For Impact
The refreshed global brand introduced boldness and color into how Autodesk communicates who it is, what it does, and why it matters. Designed to be clearer and more human, the identity reflects an optimistic spirit that connects with architects, engineers, designers, and makers alike. By combining structure with warmth, the new system created a voice that felt relatable across industries while maintaining consistency and scale. What emerged was a simple, memorable way to tell the Autodesk story.
Brand Identity
Execution: A New Chapter For Autodesk
The grid became the backbone of the new system, providing consistent alignment, spacing, and rhythm that made layouts distinctly Autodesk. Built on a modular 4px foundation, it delivered precision and scalability across formats. Color blocking with Autodesk Black, Hello Yellow, and bold accent hues established hierarchy and emphasis, bringing energy and clarity to every asset. Together, the grid and color created a design system that was both structured and dynamic, flexible enough for campaigns, reports, decks, and product communications, while scaling globally without losing impact.
Tying It All Together
Impact: Consistent, Clear, Connected
The new approach strengthened clarity and efficiency, delivering a 60% faster production turnaround for designers and supporting the quarterly delivery of more than 250 individual projects. By powering campaigns, program lifecycles, localization, events, web, and product launches, the system allowed teams to focus on user and marketing needs while consistently delivering impactful, on-brand creative at scale.
State of Design & Make: Annual Report
Global Insights Brought To Life
Partnering with content writers and subject matter experts worldwide, the 2025 State of Design & Make report was brought to life. Drawing on insights from 5,594 leaders across architecture, engineering, construction, design and manufacturing, and media and entertainment, the design and visual storytelling translated complex global data into a clear and engaging narrative. The report highlights how digital tools, collaboration, and data are reshaping the way nearly 296 million people design and make structures, products, and experiences.
State of Design & Make: Web and Social
Storytelling The State of Design & Make
Using motion graphics and customized animated assets, I collaborated closely with our senior editor and executive stakeholders in global marketing to create an edition of Design & Make that is adaptable and easily digestible across web and social. The result makes complex insights clear, accessible, and engaging for a diverse global audience.