The Root & The Rise

Role: Art Direction, Campaign Development, On Set Studio Production, Scalability, Brand Consistency, Motion Design, Illustration, Photography.

Pac-12 Men’s Basketball: Where Passion Becomes Power

Every athlete’s journey begins with a love for the game. For Pac-12 players, that passion is nurtured through grit, discipline, and the unbreakable bonds of teamwork. This campaign highlights the moments where individual talent meets collective strength, showing how a player’s dream becomes reality when lifted by the team around him.