What is TensorFlow?

Role: Motion Lead, Brand Identity, Concept Development, 3D Graphics, Illustration, Storyboarding.

TensorFlow Dev Summit Keynote

In collaboration with producers, copywriters, and stakeholders, together we created an engaging explainer video that breaks down TensorFlow’s complex concepts into an easy-to-understand story. Using 100+ storyboard frames, motion design, clear visuals, and simple language, the video demystifies how TensorFlow’s open-source machine learning platform powers real-world AI applications and highlights its ecosystem of tools that help developers, enterprises, and researchers build scalable solutions for both technical and non-technical audiences.

Visual Strategy

A Refreshed Identity

The refreshed brand system emphasizes clarity, accessibility, and consistency across every touchpoint, from product launches and tutorials to developer conferences and social content. Visual elements were designed to flex across formats while staying grounded in TensorFlow’s core identity, allowing for rapid content creation without sacrificing quality.

By combining storytelling with a modular creative toolkit, the refresh empowers teams worldwide to create meaningful content that resonates, educates, and drives adoption of TensorFlow’s evolving machine learning ecosystem.

TensorFlow Roadshow Series

Making complex AI Concepts Accessible

Leading visual design for the global TensorFlow Roadshow, activating developer communities from Shenzhen to Paris to Johannesburg. The series spotlighted TensorFlow 2.0, an open-source machine learning platform, through clear, engaging visuals and hands-on workshops that made complex data flow graphs and machine learning concepts accessible to a broad audience of developers, data scientists, and educators.