Chime NBA 30 - Ring Chasin

Role: Visual Design Lead, Motion Design

Banking Smarter: Fee-Free Finance, Simplified

Chime’s campaign is built on a simple idea: banking should feel effortless. It positions Chime as a smarter, stress free alternative to traditional banks by turning complex financial tools into clear, everyday benefits like getting paid early, avoiding fees with overdraft protection, and saving automatically. The work centers on real life moments, showing how Chime removes friction from managing money, whether it is sidestepping hidden fees, accessing cash when it matters, or building credit over time. Designed for a mobile first world, Chime meets members wherever they are, making banking feel intuitive and accessible, while reinforcing across channels that Chime is a modern, seamless way to bank and stay in control of your money.